2011 was the year that was not so lucky Research In Motion (RIM). Many pessimistic analysis always remark on the sustainability of RIM in 2012.
Whether RIM will survive in 2012?
In November, RIM suffered huge losses because the Blackberry Playbook does not sell well in the global marketplace, It is more due to losing in competition with iPad and Android tablet. And the longer this time selling Playbook getting down. Sales figures, ranging from 500,000 units in the first quarter of 2011, then 200,000 units in the second quarter of 2011, and only 150,000 units in the third quarter of 2011. If the total, only 850,000 units sold. Sales Playbook is less than the target it causes a loss of RIM reached 485 million U.S. dollars.
Impact of these delays occur, RIM said it would delay the newest operating system, named BB10 until the end of 2012. The delay is because RIM is waiting for the latest dual core processor. This delay seems to provide an opportunity for Apple and Android in the control of the global market.
In this OS change will take time, but if RIM is able to maintain a leading role in the mobile communications industry?
It looks like RIM’s heyday had long faded by the drop in RIM-2011 until the third quarter dropped 71 percent (year on year) from 911.1 million U.S. dollars to 265 million U.S. dollars. Lazaridis also aggravate the discontent of the investors by cutting the Blackberry product sales target to around 11-12 million units in the final quarter of 2012. In fact, in the same period last year, sales reached 14.8 million units of the Blackberry.
Additionally, the Blackberry operating system market share in the United States also dropped. According to pollsters The NDP Group, the Blackberry OS market share in the U.S. this year dropped to 10 percent.
RIM is increasingly glory faded, Blackberry triumph occurred in 2009 when they earned 44 percent of the smartphone market in the U.S., beating the IOS and Android. However, BBOS popularity began to decline in 2010 with the acquisition of 25 percent of the market. Nonetheless RIM still has a loyal customer of businessmen who consider Blackberry secure communication systems. However, the system is safe for business people often make conservative government threatened to block the Blackberry service if they are not given the opportunity to control the communication of the Blackberry.


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